CI

• Half circle: representing the hopeful sun-rising over the horizon
• Pictures inside the half circle: symbolizing the pine tree, tree of gu, and Baekyangsan Mountain
• 3 lines: expressing the Nakdonggang River and river water

pine tree

The tree is major species in Baekyangsan and Seunghaksan Mountain in our district. The evergreen symbolizes upright spirit and fidelity.

• A family name: Pinaceae
• A scientific name: Pinus Densiflora Siebet Zucc

Magpie

Magpie is a resident bird which lives near villages and can be easily spotted around the country. Considered as a bird of good luck, it represents endless progress and prosperity. At the same time, its living in groups symbolizes residents’ harmony and unity.

• A family name: Passerine Corvidae
• A scientific name: Pica pica Sericea

Azalea

The flower is very common across the nation. Passionate purple-colored buds good on bottle-green leaves represent enterprising spirits and long flowering period characterizes prosperity.

• A family name: Ericaceae
• A scientific name: Rhododendron Schlippenbachii Maxim

Sinbarami

• Sinbarami signifies the future vision, “cutting-edge cultural community” of Sasang-gu. With a pinwheel over its head, the pretty little thing flies all over the district and gives rise to high spirit.
• Spreading its legs and arms means welcome and embracement. Furthermore, it represents the attitude to accept new technologies and cultures, and develop them with an open mind.
• Gradations of color, curved body-shape, and high-spirit and cheerful outlook well express the brand slogan, “‘新naneun Sasang.”

Slogan

Chinese letter 新(sin) and pure Korean “naneun,” which means “give birth to” or “fly,” combine to make “新(sin)naneun Sasang.” It signifies a pleasant place for residents in Sasang first, and then a likable and happy area for Busan citizens and tourists young and old, as well.

With Chinese letter 新(sin), which means the new, it is implicitly expressed that Sasang’s vision and determination to change anew such as “Sasang, home to high-end technology and creative culture; and Sasang, making a flight for innovation.”